When contacting investors, you have to know what to say to convince them to invest in your project.
There is nothing more exciting than developing a business idea you know will work.Yet, there is nothing more frustrating that lacking the capital to make the idea a success. Unfortunately, your financial circumstances could be the one thing holding a business back.
That’s why it’s worth contacting investors to make your dream a reality, and here’s how…
Ask Friends & Family
You might not have the finances to develop a startup company, but a loved one might be willing to help. If you believe an idea could work, you should pitch it to a family member or friend. It is a good way to practice your pitch and if they like the idea, they might offer the money without you needing to ask the question.
Importantly, you should only ask a loved one if you are confident the business will work.The last thing you’ll want is to lose an investment and destroy the relationship in the process. If you do pitch the idea, make sure they are aware the investment is still a risk. They should only invest if they are willing to lose their investment, should the worst happen.
Start Contacting Investors with Investor Lists
Pitching a business idea to a loved one might not be an option!
Don’t worry, there are other options available…
For example, you could start contacting investors via investor lists. These are lists and databases of potential investors from across the world. It’s never been easier to start contacting investors right away. You can legally gain access to their name and contact details quickly while taking the time you saved to hone your pitch.
So, it’s simple to seek investment for a startup company or to develop an existing business.
Narrow Down Potential Investors
Using an investor list and your own leads, you can create a list of potential investment options. This will help you to narrow down the different individuals or companies who would be a good fit for your business. A simple tactic would be to start contacting investors you would love to have on-board and if you fail to receive an investment, expand the list until you find the ideal investor. Keep in mind the pitch is a big part of success or failure.
Make Investors Reach Out to You
Startup companies often depend on an investment to grow a business. Yet, investors depend on startup companies like yours to grow their finances. Keep contacting investors, but you should also give them a reason to reach out to you.
How do you do that? According to Fortune.com, you should make your startup stand out! Yes, even if your product isn’t ready for the public. Showcase thought leadership, strong branding and a creative idea that garners interest. There are so many things you can do. For instance, you could:
- Write a blog
- Network on LinkedIn
- Comment on their blogs
- Write guest posts
- Attend conferences
- Connect on social media
- Email companies
Look for opportunities to showcase your brand at every opportunity.
The more active you are in their industry, the more they will remember you.
Conclusion
Any business worth having is worth fighting for. If you’re serious about an idea, you must try to connect with investors as much as possible. The pitch you give them is similar to one you may give potential customers and clients. Be prepared for rejection or ignored emails and phone calls. It might take time, but you will one day find an investor who believes in your idea and wants to become part of the business.
You can trust it will be worth all the hard work and effort in the end.
Or take an easy shortcut to contacting investors directly with our Investor Lists here.