Once you have an investor list, it’s time to decide which investor leads you want to go for. Read on to learn how to find and land your investor leads.
In order to get your project funded, you’ll need to focus on finding and landing investor leads. This is a skill set that can take some time to develop, but once you know what you’re doing you can streamline the process.
We’ve got some great tips that will help you get investors, allowing you to get your project off the ground. Let’s get started.
Finding and Landing Your Investor Leads
There are many different ways to get investor leads for your project. But some of them work better than others. Here are the best ways to find and land leads:
Do Your Research
Not all investors are created equal. You should be looking for “smart money”, so check that investors can help your business in many different ways- not just financially.
Instead of jumping at the first investor you meet, it’s better to wait and land an investor who understands your vision. They should also be passionate about what you’re’ trying to achieve.
Look for investors who have skills in other areas that are crucial for success. These include:
- Legal
- Hardware
- Design
- Marketing
- Analytics
- Manufacturing
Sure, you need investors with money. But experience and knowledge are priceless.
Just as an investor will want to make sure your business is the right fit, you need to make sure investors are right for your business.
Get Introduced
Investors get many emails from hopeful business owners every day. In order to stand out, you need to be special in some way.
Ideally, find someone you know who is friendly with the investor and ask for an introduction.
Imagine you’re looking for a babysitter for your kids. Would you be more likely to go with a babysitter recommended by a fellow parent, or one who has randomly offered their services out of nowhere?
If you already have investors on the project, it can be helpful to ask them to get in touch with other potential investors. Give them a template email to send, and ask them to copy you into the email. If they send that first introduction, you’ll be much more likely to get a meeting.
Respect Their Time
Once your investor has responded, your goal is to move the process along in the right direction.
Your investor leads are likely to be very busy people. So it’s important that you respect their time.
You need to reply to your lead with a short, concise email that immediately lets them know the next step. That means getting straight to the point and including a clear call to action.
The goal is to meet with the investor in person. Give them a few options for locations and times so they don’t need to do the hard work. They can then easily consult their calendar and pick one that works for them.
Getting a sit-down with your investor leads is the hardest part of the battle. From there, you can introduce your project and show them why you’re worth funding.
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