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Guidelines

It’s very important for us to maintain the quality of the content on the blog. Guest posts are no different.

Here’s what we look for in our posts:

  • Practical, well-researched posts on digital marketing topics such as SEO, content marketing, PPC, etc.
  • Tutorials/case studies
  • Readers have at least one actionable takeaway from each post
  • Must be completely original content

Format

  • Casual tone
  • First, write for yourself. Don’t try to please everyone!
  • All claims must be backed up with a link to research or a case study confirming it.
  • Please have at least 2 images in the body of the post.
  • Headlines must be interesting to potential readers. Look to Copyblogger for great examples.
  • No fluff!
  • Focus on staying at 4-5 sentences per paragraph
  • Minimum of 1,500 words per post. Kudos for 3,000+ words.

Next Steps

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