Database Hygiene for CRM Teams & Managers

As a CRM manager, how frustrating is it when your system is filled with duplicate records, outdated information, and inconsistent formatting?

It erodes user adoption. Your sales team stops trusting the data, so they stop updating it. Your marketing team can’t segment effectively because the records are a mess. Your customer service team can’t find complete customer histories because the same customer exists in the system five different times with five different spellings.

The CRM was supposed to be your single source of truth. Instead, it’s become a source of frustration and confusion. How long has this been a source of daily headaches for you and your team?

Think about the impact on your organization. When your sales team can’t trust the contact information in the CRM, they waste time verifying everything manually. When your marketing team can’t accurately segment because of duplicate and inconsistent records, campaign performance suffers. When your executives pull reports and the numbers don’t make sense because of data quality issues, what does that do to your credibility as the CRM administrator?

And here’s the thing: the problem compounds over time. Every day that passes, more duplicate records get created. More contact information becomes outdated. More inconsistent data gets entered. What happens if you let this continue for another six months? Another year?

Database Hygiene That Restores CRM Trust

Our database hygiene services are designed to restore order and trust to your CRM. We de-duplicate, standardize, and enrich your records, transforming your system back into the single source of truth it was meant to be.

What We Deliver

Comprehensive De-Duplication: We identify and merge duplicate records using sophisticated matching algorithms that catch variations in names, company names, email addresses, and phone numbers. Your CRM becomes clean and consolidated.

Data Standardization: We normalize formatting across all records, ensuring consistent address formats, phone number structures, company name conventions, and field standards. Your data becomes uniform and professional.

Contact Verification: We verify email addresses, phone numbers, and mailing addresses, flagging or removing outdated information. Your team can trust that the contact data is current and accurate.

Platform-Specific Expertise: We work with Salesforce, HubSpot, Microsoft Dynamics, Zoho, Pipedrive, and all major CRM platforms. We understand the unique data structures and challenges of each system.

The Relief of a Clean, Trusted CRM

Imagine the feeling of relief when you can run a report and know the data is accurate. No more explaining away discrepancies. No more manually checking records before presenting to leadership. Just confidence that your CRM reflects reality.

Your team’s productivity skyrockets. Sales reps trust the system again, so they actually use it. Marketing can segment with precision, so campaign performance improves. Customer service has complete customer histories at their fingertips, so satisfaction scores climb. What would that operational harmony mean for your organization?

And as the CRM manager, you go from being the person who has to apologize for bad data to being the person who delivered a system that everyone trusts and relies on. How good would that feel?

And here’s something else: when you work with List57, you’re not just getting database hygiene services. You’re getting access to our exclusive free merch program. High-quality, stylish, sporty merchandise that you’ll actually want to wear—absolutely free with your order. It’s the kind of unexpected value that makes working with us feel different.