Veterinarians Contact Lists

What happens when you market equine veterinary products to small animal vets who only treat dogs and cats? Or promote companion animal pharmaceuticals to large animal vets who work exclusively with livestock?

Connect with licensed veterinarians who treat the animal species your products target. What do you do if you advertise equine veterinary products to small animal vets who only treat dogs and cats? Or share the news about companion animal drugs with large animal vets who focus only on livestock? They delete your email and don’t return your call. They don’t treat those species. Even the best veterinary drugs, diagnostic tools, or surgical devices won’t matter if you target vets who don’t treat the right animal species. Your message will just waste their time. They don’t see those patients. They don’t have the facilities, equipment, or expertise for those species.
Also, they don’t stock medications or use devices for animals they don’t treat. When pet owners bring in animals outside their expertise, they refer to specialists or other vets. They don’t treat those animals themselves.

How does that feel? Like you’re marketing veterinary products to vets who treat completely different animal species, isn’t it?

That​‍​‌‍​‍‌ is the result of using the standard vet list without segmenting by practice type or species. You message small animal vets who care for pets like dogs, cats, and rabbits. Meanwhile, you promote a large animal product for livestock, including cattle, pigs, and sheep. You are providing equine vets with the tools they don’t need, while the solution is for the vets who don’t treat horses. You are selling an exotic animal product to a general practitioner who doesn’t see reptiles, birds, or exotic species. Finally, you provide products for one species to vets. But these vets treat many animals. Each has unique anatomy, diseases, and treatment protocols.

How long have you been dealing with veterinary marketing campaigns that generate almost no response? How much budget have you wasted on veterinarians who don’t treat the species your products are designed for?

So, how’s your customer acquisition cost looking now? Has it boosted your marketing ROI when you’re mostly getting in touch with vets who don’t deal with the animals your products are for? And how’s it affecting your reach to the right veterinary pros when a big chunk of your budget goes to species that aren’t a match? What’s your take on veterinary marketing when your solutions aren’t getting to the vets who actually need them?

Perhaps you have begun doubting whether direct-to-veterinarian marketing is effective. Maybe you are considering low response rates as a standard of the industry. You might notice your competitors doing well with species-verified targeting. Meanwhile, your broad veterinary campaigns are losing money to vets who treat different animals.

However, there are veterinarians who treat your target species. They require species-specific veterinary products. They are very much aware of and seeking better solutions for the animals they treat on a daily basis. Additionally, they respond to relevant, species-appropriate marketing. It’s just that you are not there to meet ​‍​‌‍​‍‌them.

Veterinarians Think Differently Based on Their Practice Type and Species Focus—And That Changes Everything

What makes one veterinarian different from another? It’s often the type of practice and the animals they care for. Some vets, like those who work with small animals, focus on pets that are part of the family – you know, dogs, cats, rabbits, and other tiny mammals. They spend their days in clinics, examining and operating on animals in surgical suites. It’s here they do procedures like spaying, neutering, and minor surgery. And with the help of diagnostic tools, they can get to the bottom of what’s ailin’ your pet.

Veterinarians who work with large animals take care of livestock such as cattle, pigs, sheep, and goats. They typically work at farms and ranches, often using portable vet clinics. Their main focus is the overall health of the herd, along with treating medical issues that affect production and agriculture.

Horse vets do what the name says – they focus on horses. Their work covers everything from performance and racing horses to those kept for pleasure. They’re experts in equine lameness, surgery, and reproduction, among other areas. These skills make them stand out from other vets.

Exotic animal vets specialize in caring for birds, reptiles, and small mammals. They also deal with rare animals. Because general practitioners often lack experience with these creatures, exotic animal vets’ expertise is crucial.

What does that mean for your veterinary marketing approach?

It means veterinarians respond to messaging that demonstrates understanding of their specific practice type, addresses the species they actually treat, and offers solutions designed for their patient populations. Small animal vets need companion animal pharmaceuticals, small animal surgical instruments, and products for dogs and cats. Large animal vets need livestock medications, farm animal equipment, and herd health solutions. Equine vets need horse-specific products, equine diagnostic tools, and performance horse treatments. They appreciate companies that understand what treating their species feels like and offer support designed for their patient populations—not generic veterinary solutions that don’t match the animals they see or the medicine they practice.

When you market to all veterinarians equally, you’re using the same species-specific messaging on vets who treat different animals who can’t relate to it and on vets who treat matching species who immediately recognize their own patient needs. But when you target exclusively veterinarians who treat the specific animal species your products are designed for, suddenly you’re speaking to professionals who understand exactly what you’re talking about because they’re treating those animals every single day.

Mixed animal vets take care of lots of different species, but they tend to focus more on some animals than others. Some vets are emergency specialists or focus on certain areas like surgery or internal medicine – these areas demand a high level of expertise. These specialized vets are the ones you turn to when specific health issues come up that need their unique skill set.

The Practice Ownership and Facility Type Factor That Changes Everything

Vet clinics come in all shapes and sizes, and each has its own distinct needs and priorities. The clinic owner is usually the decision-maker, choosing what products to bring into the business. Their main goals are boosting profits, simplifying operations, and keeping clients satisfied. Associate vets play a role, too, and while they can influence product choices, they often don’t have the final say. Large veterinary chains like Banfield and VCA typically take a more hands-on, centralized approach to buying decisions.

These businesses require tailored solutions to fit their needs. Independent vet clinics make their own purchasing calls and are willing to pay more for strong relationships with vendors. Emergency and specialty hospitals need top-notch equipment for diagnosis and surgery. When it comes to mobile vet practices, portable solutions are key.

On the other hand, shelters and rescue organizations need affordable options that can handle a large number of cases at once. What’s more, these solutions must be efficient enough to care for the growing number of animals in these organizations.

How much easier is veterinary marketing when you’re reaching veterinarians who actually treat the species your products are designed for?

Selling equine veterinary products isn’t for vets who mostly deal with dogs and cats. You’re aiming for equine vets who work with horses every day. When it comes to advertising large animal livestock solutions, you’re not targeting vets who focus on pets. The focus is on large animal vets who work with cattle, pigs, and sheep. If you’re selling products for exotic animals, you’re not looking for general practitioners who don’t typically treat reptiles or birds. Your target audience is exotic animal vets who specialize in those specific species.

The conversation switches from vets learning about unusual animals to those already licensed. These pros have the know-how, facilities, and clients to use products designed for specific species. They’ll get a lot out of your vet solutions.

Stop Marketing Veterinary Products to Vets Who Don’t Treat Your Target Species

Veterinarians’ contact lists give you something that generic data can’t: precision targeting. They break it down into specific practice types like small animal, large animal, and equine. You also get to see what species they treat, who owns the practice, and what kind of facility it is. This data helps you find out which veterinarians actually treat the same animals your products are designed for. These aren’t just any licensed vets – they’re experts in specific areas. They have the know-how, the right equipment, and the right patients for your products to work effectively.

What if every veterinarian you contacted actually treated the types of animals your products are designed for?

Imagine what would happen if you focused your veterinary marketing efforts solely on verified species and practice types.

This focus could streamline your efforts and lead to greater success.

Your companion animal medications would go to vets who care for dogs and cats. Your livestock veterinary products would be connected with large animal vets who work with cattle and pigs. Also, your equine veterinary solutions would be paired with equine vets who specialize in horses. For the less common animals, your exotic products would be handled by a vet who treats birds, reptiles, and other unusual species.

You’re not wasting your marketing budget on just any vets. You’re targeting vets who work with the specific animals that need your products. These are the professionals who treat exactly the type of animals that require what you’re selling

What would it do to your response rate if every veterinarian you contacted actually treated the animal species your products are designed for?

Think about what changes when your entire veterinary marketing focuses exclusively on verified species and practice types. Your companion animal pharmaceuticals reach small animal vets who treat dogs and cats. Your livestock veterinary products connect with large animal vets who work with cattle and pigs. Your equine veterinary solutions land with equine vets who specialize in horses. Your exotic animal products reach exotic vets who treat birds, reptiles, and exotic species.

You’re not wasting veterinary marketing budget on vets who treat different species. You’re connecting with veterinarians for whom your species-specific offerings are immediately, professionally relevant because they’re treating the exact animals that require what you’re selling.

What Does Success Look Like with Species-Specific Veterinary Targeting?

Imagine launching a veterinary marketing campaign knowing that every veterinarian treats the exact animal species your products are designed for. How would that change your messaging? Your credibility? Your results?

Just​‍​‌‍​‍‌ think about firing up a veterinary marketing campaign knowing that every vet works on the exact animals your products are made for. How different would that be from your message? Your trustworthiness? The outcome of your campaign?

What if you went beyond just saying which animals your products are for? What if you had a chat with veterinarians who see those animals every day and know the clinical applications inside out? Focus on specific vets who treat the animals you’re targeting. They’ll get what you’re saying about their patients’ needs right away.

Imagine only connecting with veterinarians who actually treat the animals your products are for. That way, you’re engaging with professionals who have the right expertise. They know the species and patients that can really benefit from what you offer.

How would that shift change your conversion rate? Your average deal size? How do you feel about veterinary marketing?

Veterinary marketing is more than just getting your message out there. It’s about matching cutting-edge solutions with the right vets who actually need them. Instead of casting a wide net, focus on vets who specialize in specific animals. This approach lets your products deliver real value in the clinic. These specialists are the ones working hands-on with animals, managing diseases, and performing procedures that your products support every day.