Demographic Appends Made Easy

What is a Demographic Append?

A demographic append enhances customer or prospect records with additional demographic data points sourced from third-party providers. This data can include age, gender, marital status, income level, education level, presence of children in the household, home ownership status, and other valuable demographic attributes.

By enriching your existing database with these demographic details, you gain deeper insights into your audience, enabling more effective segmentation, personalization, and targeting in your marketing campaigns.

What’s an Example of a Demographic Append?

An example would be adding age and gender data to existing customer records.

If you have a list of customers’ names and addresses, a demographic append could match those records against a third-party demographic database and append the corresponding age and gender details to each record.

This enriched data allows you to segment your audience by age groups or gender, enabling you to create more targeted marketing messages that resonate with specific demographics.

How Do Demographic Appends Work?

Demographic appends work by leveraging third-party databases containing demographic information. Customer records are matched against these databases using deterministic or probabilistic matching techniques based on identifiers like name and address.

Once a match is found, the corresponding demographic attributes from the third-party database are appended to your original customer records. This process enriches your data with valuable demographic insights without requiring direct customer input.

The result is a more complete customer profile that enables better segmentation, personalization, and marketing effectiveness.

What Demographic Data Can Be Appended?

Common demographic data elements that can be appended include:

Personal Demographics: Age, gender, marital status, education level, occupation, ethnicity

Financial Demographics: Income level, net worth, estimated credit score, investment behavior

Household Demographics: Presence of children, number of children, ages of children, household size, home ownership status

Property & Lifestyle: Property value, mortgage information, length of residence, automotive data, lifestyle interests

Why Are Demographic Appends Important for Marketing?

Demographic appends are crucial for marketing because they enable you to understand your audience at a deeper level. With demographic data, you can:

• Create more precise customer segments based on age, income, life stage, and other factors

• Personalize messaging to resonate with specific demographic groups

• Identify high-value prospects who match your ideal customer profile

• Improve campaign ROI by targeting the right people with the right message

• Reduce wasted marketing spend on audiences unlikely to convert