If you’re a resort developer, real estate agent, or marketing pro in vacation ownership, you know the stakes are high. Timesharing has evolved into a major player in the travel world, far exceeding its humble beginnings. The ARDA 2025 State of the Industry Report shows the U.S. timeshare industry is booming, with sales reaching around $10.5 billion. Occupancy rates at timeshare resorts are about 80%. That’s much higher than the 63% found in traditional hotels.
Here’s the thing: the bigger the market, the more competitive it gets. To keep up, you need to think beyond just cold calling. At List 57, we’ve seen it happen; businesses that tap into top timeshare resources are the ones that really grow. They aren’t just scraping by; they’re killing it in their local and national markets.
In this guide, we’ll show how top timeshare resources can help your business grow, increase profits, and simplify your daily tasks.
What Exactly Are Leading Timeshare Resources?
So, let’s start with the basics. When we talk about top timeshare resources, we’re not just talking about some outdated directory. We’re referring to a network of data, tech, and marketing tools that help you reach the right people. These resources include:
- High-Intent Lead Lists: We’re talking demographic data focused on high-income homeowners.
- Market Analytics: These are the inside scoop on current travel trends and how consumers behave.
- CRM Integration Tools: These tools help us keep leads organized and nurtured with minimal effort.
- Compliance Frameworks: These are safety nets that help our marketing follow legal rules, like the TCPA.
Using these top timeshare resources helps us ditch the “spray and pray” approach and focus on specific targets instead.
1. Drastically Improving Lead Quality and Conversion Rates
Timeshare resources can help your business by connecting you with better people. Back in the day, brokers used to call anyone who had a landline. Not surprisingly, that approach is a surefire way to rack up high costs and low motivation.
The global vacation ownership market is on track to reach over $27 billion by 2030, according to Statista. That’s a pretty big pie, and you can’t afford to waste time on folks who aren’t serious about buying a timeshare.
When you tap into timeshare resources, you’re getting access to data that’s already been filtered for you. Our timeshare consumer marketing lists help you target people by their travel history, income, and preferred resort types. That means your sales team can focus on prospects who have both the means and the desire to make a purchase.
2. Reducing Acquisition Costs (CPA)
Customer Acquisition Cost, or CPA, is a major revenue-killer for timeshare businesses. You’re in good shape if you spend $3,000 on marketing to land a $20,000 sale. However, if that marketing expense skyrockets to $10,000, your profit margins vanish.
Top timeshare resources can help you rein in these costs by streamlining your process. We don’t waste time and money on blanket TV ads or pricey billboards that reach a lot of people who aren’t interested or can’t afford a timeshare. Instead, we use targeted lists to go straight to the people who matter.
Companies that use the best timeshare resources out there have seen revenue jump by as much as 133%. What’s driving this growth? It’s not about increasing the cost per lead but actually converting more leads into sales. When you’re working with accurate data, your conversion rate skyrockets, and that brings down the cost per sale.
3. Navigating a Shifting Market: The Rise of Points-Based Systems
The industry is changing pretty fast. Reports show that people are moving away from owning a set week to points-based systems. Now, over 67% of buyers under 45 prefer these points systems because they’re more flexible.
Leading timeshare resources really help here. They provide the data to segment your market and pitch the right product to the right age group. Young travelers, in particular, are big on experience-based travel. They might hit the beach one year and then the mountains the next.
With timeshare resources, you can sift through your marketing lists and find those young, tech-savvy travelers. At List 57, we help clients identify these specific groups and create a more targeted pitch. If you’re still trying to sell a 30-year-old digital nomad a fixed week in February, they’re not going to bite.
4. Building Trust Through Data Compliance
Reputation is key in the timeshare world. The problem is the industry has a history of being seen as pushy. Top timeshare resources can help turn this around by making sure your marketing is done right and respectfully.
These high-quality resources help you automatically remove people from your call list who don’t want to be called. This process is called DNC scrubbing. They also ensure you follow TCPA rules. These tools help protect your brand from legal issues. They also target people who truly want to hear about travel and luxury products.
Let’s break it down and see how leading timeshare resources can make a difference.
| Feature | Traditional Marketing (Old Way) | Leading Timeshare Resources (New Way) |
| Targeting | Broad / Geographical | Behavioral / Financial / Lifestyle |
| Lead Quality | Low (Cold Leads) | High (Intent-Driven) |
| Cost | High Waste (Wide Net) | Optimized (Direct Hit) |
| Closing Rate | Usually < 1-2% | Significantly Higher (Warm Prospects) |
| Compliance | Risky / Manual | Built-in Protections |
| Scalability | Difficult & Expensive | Data-Driven & Predictable |
5. Staying Competitive in the “Google AI” Era
The timeshare search game is changing. Thanks to Google’s AI Overviews and Search Generative Experience, consumers are asking more specific questions. They’re no longer just typing “timeshare for sale” into the search bar. Now they’re asking stuff like, “Is a timeshare a good investment for my family?”
Using top timeshare resources such as in-depth market reports and consumer attitudes gives us the info we need to create valuable content. It shows List 57 and your business are the go-to authorities in the field. When you deliver value, potential customers will start reaching out to you.
Trying to find the top places to source leads? Check out our guide on where to buy the best timeshare leads online to see the full picture of what’s out there digitally.
6. Enhancing the Customer Lifecycle
The job doesn’t stop once the papers are signed. Top-notch timeshare companies also lend a hand during what’s called the “owner’s phase.” They offer helpful tools, like:
- Referral programs that encourage happy owners to spread the word to friends.
- Data on resale trends, so you know when owners are thinking of upgrading or moving on.
- Rental analytics to help resorts fill vacant units during slow seasons.
At List 57, we think the best timeshare companies have got your back every step of the way, from the first hello to year ten and beyond.
Final Thoughts
In today’s economy, playing a guessing game with your next customer is a risky bet. That’s why using leading timeshare resources gives your business a big edge. You can ditch the guesswork and start connecting with real people who want what you’re selling.
To boost sales this quarter or grow your business in 5 years, you need the right information. Time and again, we’ve seen the impact of quality data: it makes all the difference.
Want us to help you create a custom lead list that’s tailored to your resort’s unique demographics?
Frequently Asked Questions
What are leading timeshare resources?
These are custom tools, data, and platforms. For example, marketing lists from List 57 help businesses find and connect with potential timeshare buyers. This approach is more efficient than traditional marketing methods.
How do timeshare resources improve ROI?
Leading timeshare resources work by targeting people who are more likely to invest. This approach saves them from wasting money on ineffective marketing. They don’t spend as much time on pointless calls and instead focus on meaningful conversations with serious prospects. As a result, it costs less to acquire a new customer.
Is it legal to use timeshare marketing lists?
If you use reliable timeshare resources that put data compliance first, you’ll be good to go. At List 57, we make sure our lists are checked against DNC registries and follow all the right privacy laws, so your business is protected.
Can small businesses benefit from these resources?
Small businesses really benefit from this because they don’t have the budget to throw around on general advertising. By using targeted resources, they can compete with the big players by being more precise and strategic.
Where is the timeshare industry heading in 2026?
The vacation club model is gaining ground in the industry, along with points-based systems that offer more flexibility. Top timeshare resources are pivoting to tech think AI and machine learning, to forecast who’s most likely to buy, based on their online activity.
Russ Guillemot has been a list broker since 1997 when a friend and business associate introduced him to the business. Previous to being a list broker Russ was an Air Traffic Controller, first with the US Air Force and then the FAA.















