A single week in the vacation ownership industry is all you need to realize that having the right data makes all the difference. It’s the difference between a month that crushes sales records and one that’s a total disaster. No matter if you’re a real estate investor or a marketer helping families figure out their best exit strategy, getting hold of reliable timeshare owner leads determines your success.
So, the thing is, buying leads is about getting the right ones. With an industry this huge, there’s a lot of noise to sift through. At List57, we’ve been around since 1997, so we’ve seen how things have changed. These days, your return on investment will suffer if you don’t have precision.
Here’s a straightforward guide on how to find and use timeshare owner leads that actually work. We’re talking tried-and-true strategies straight from the lead generation trenches.
The State of the Timeshare Industry in 2026
Let’s start with the basics. The timeshare market is doing really well and growing and changing. Recent reports from the industry show that the vacation ownership market is on track to reach $20.71 billion by the end of 2026.
So, why should you care about this? The pool of potential clients is huge. Millions of people own these properties, and a lot of them want to find new ways to manage or upgrade what they have. To put a number on it, about 9.6 million households in the U.S. own at least one timeshare. That’s a lot of potential business.
Why Quality Data Is Your Only Real Asset
Buying timeshare owner leads is really buying time. Every hour your sales team wastes calling someone who sold their unit ages ago is cash going down the drain. At List57, we stress the importance of cleaning up data. Good timeshare owner leads should have these key things:
- Got the Right Contact Info?: You need accurate phone numbers and legit email addresses.
- Know the Resort Inside Out: Identify the specific resort, like Marriott, Hilton, or Wyndham, to customize your approach.
- Filter by Demographics: Focus on age, income, and how long they’ve owned to find your target buyers or sellers.
Looking for the best place to buy timeshare leads online? Check out our in-depth review of the top digital sources for timeshare data to make your search easier.
Understanding the Different Types of Timeshare Owner Leads
Not all leads are equal. Sometimes you need a specific kind of data.
1. The “Exit” Seekers
These are owners looking to sell. They might be getting tired of traveling or feeling overwhelmed by the costs. These leads often need to be handled with care.
2. The Resale Enthusiasts
Buyers and sellers often target these types of people. They’re individuals looking to get back some of the money they initially put in. Using a US business directory can occasionally help you track down well-off individuals with multiple properties.
3. The Upgrade/Exchange Crowd
These are your active users. They’re looking for a change, maybe a different resort or a better time of year. If you’re selling travel clubs, these users are where the money’s at.
How to Vet a Lead Provider (Before You Spend a Dime)
To get timeshare owner leads that actually deliver, you need to ask the right questions.
Ask About Data Source
The data’s coming from somewhere but where is it? You want providers who get their info from public records and legit surveys where people opted in. If they can’t tell you where they got it, that’s a major red flag.
Check the Update Frequency
Data doesn’t stay accurate for long. People move around and sell properties all the time. That’s why at List57, we refresh our records all the time, so you don’t waste time reaching out to the wrong people.
Accuracy Guarantees
No list is 100% perfect; if someone claims theirs is, they’re not being honest. That being said, you should aim for an accuracy rate of 80-85% or higher.
Using a USA Business Database for Timeshare Prospecting
You might think a USA Business Database is just for B2B sales, but savvy timeshare marketers see it differently. A lot of timeshare owners are also business owners and high-level decision-makers.
By using a USA Business Database to find people with specific job titles and mixing in some local data, you can create a profile of high-income individuals. This crossover approach is a great way to uncover leads that your competitors are missing completely.
Comparing Lead Generation Strategies
| Strategy | Speed | Cost | Scalability | Best For |
| Buying Lead Lists | Instant | Low/Moderate | High | Rapid scaling & cold outreach |
| PPC (Google/FB Ads) | Fast | High | Moderate | Capturing immediate intent |
| Organic SEO | Slow | Moderate | High | Long-term brand authority |
| Direct Mail | Moderate | High | Moderate | High-trust, older demographics |
The Power of Segmentation: Don’t Pitch Blind
One major mistake we see is sending the same email or making the same call to 10,000 timeshare owners at once. That’s a surefire way to end up with a low conversion rate. A better way to do things is to segment your data.
Here are a few ways to do that:
- Target a specific brand with a message that speaks to their loyalty program.
- Focus on a specific location, like reaching out to owners in Florida with offers related to local resorts.
- Look at income levels and tailor your high-end luxury offers to the top 10% of earners.
The key takeaway is that the more specific your data is, the more personal your pitch can be. Personalization is what helps you break through all the noise.
Compliance: Staying on the Right Side of the Law
When buying timeshare owner leads, you need to make sure you’re playing by the rules, following TCPA and GDPR guidelines. Always run your lists against the “Do Not Call” registry and make sure your email marketing has a way out.
At List57, we’re serious about data ethics and encourage our partners to be the same. It protects your brand and your bottom line.
High-Impact Conversion Tips for Your Leads
Now that you’ve got the data, what’s next? It’s time to turn those timeshare owner leads into actual sales.
- The 5-Minute Rule: When you get a lead, call them within five minutes. You have to act fast.
- Don’t Just Pick Up the Phone: Send a personalized mailer first, then an email, and finally, give them a call.
- Give Before You Ask: Instead of pushing for a sale, offer them something useful.
- Share Your Success Stories: Mention other happy customers you’ve helped. It makes people feel more at ease.
Frequently Asked Questions
What is the best way to find motivated timeshare owner leads?
The best approach is to buy verified data from a reliable source like List57. Opt for lists that are filtered by resort name, ownership length, and income levels, so you can target prospects with the highest potential.
How often should timeshare lead lists be updated?
Your data should be updated every 30 to 90 days, really. The timeshare market is moving fast, and people’s contact info is always changing. We’re pretty proud of the freshness of our data at List57.
Is it legal to buy timeshare owner leads?
Buying leads is perfectly fine as long as the data comes from public records or people who’ve opted in. When you reach out to these leads, you’ve got to follow the rules set by TCPA and DNC.
Can I use a USA Business Database for timeshare sales?
A USA Business Database is a great way to identify high-income individuals and business owners. Cross-referencing this data with property ownership helps you zero in on high-value prospects.
Why should I choose List57 over other lead providers?
List57 has over 25 years of experience under its belt, delivering data accuracy and ultra-specific targeting. Thanks to our new team-up with GoHighLevel, you’ll also get the automation tools you need to turn raw data into devoted customers.
